Media Technology – An introduction

S. Ganesh, INN/Chennai, @infodeaofficial

Media technology is important as media operate through this and make everything possible.  Technology has brought benefits to mankind as drivers of technology as PM Modi rightly empowers the poor of all kind and women.

  Media technology is a technology used in the operation of media to take messages of government and private to people so everyone gets information education and entertainment. 

Print media technology includes various methods of printing and radio technology includes analog or digital mode. 

TV technology includes various formats available in the operation of TV equipment to take TV programs for people and film technology includes methods and modes of film production for the same purpose.

Media technology has been booming with liberalization launched during the Rajiv Gandhi regime and even now as the BJP party or Janatha party is more open on such things.  This technology does not just benefit alone as media technology has dystopian view also.

The positive aspects of media technology are the application of such technology in education agriculture animal husbandry adult education health care family welfare etc.  More diffusion of such messages will help people in participating in the development process. 

The TN Agricultural University a prominent Agri university has e- velanmai an online agricultural section committed to diffusing agricultural information.

The negative or dystopian view is crass entertainment available in media technology as TV technology online corruption as pornography and anti-family and anti-people themes and liberal modernization.

The divorce nude beaches xrated channels and other wrong things are more and bound to cause concern among people as teenage pregnancy and liberalization of sexual mores bound to cause concern.

The Republican Party in the US is wedded to the preservation of family values and the like and the left-oriented parties in India show concern to good things But modernization liberalization and pro-rich forces can’t be stopped. 

The ghost in modernization is affecting everyone and it can’t be stopped maybe it can be minimized.  The one reason for conflicts in the Indian subcontinent is that India and others are not willing to become modernized as seen by American society or people.

  Even in America, there is strong resentment against traditional societies even among the general public.

The dystopian view of media is more and can’t be stopped easily as India wants good aspects of technology and not American or western cultural inputs more.  But this is not possible as bad aspects or even different aspects of technology enter as ghosts that can’t be stopped. 

One can’t refuse modernization or degradation in a new century but some aspects can be put off for some more time and that is the only thing one can do.

Media technology is to benefit mankind since cultural aspects are more in it it has to be used carefully Media are modern and can’t be avoided as today’s youngsters learn more from media than anything else.

The forces of the right in India and the USA accept a dystopian view of media technology and are part of such a social process.  Maybe the right forces can save themselves from cultural degradation if they accept and go with the Centre and left forces in the Modern century as India and the USA embark on modernization. 

More buildings more infrastructure and more transport and better infrastructure are all people want but no one is ready to accept bad things about modernization.  But media technology being social process is to be used carefully in days to come.