And now, in the COVID Era, Haldi and Chyawanprash ice creams
K.V. Lakshmana, INN/New Delhi, @kvlakshman
can be contacted on [email protected]
Dairy Day, one of the top ice cream brands of India with a strong presence in south India and Maharashtra, launched a unique range of immunity-boosting ice creams.
Dairy Day Plus is the new range of ice creams containing a rich content of immunity boosters – turmeric (Haldi) and Chayawanprash.
The food processing industry is adjusting to the new reality and undergoing tremendous changes at a time when the customers are seeking healthy and immunity-boosting products.
Dairy Day Plus is tapping into this emerging trend and is planned products with outstanding taste manufactured in a safe and hygienic manner. All the products by Dairy Day are innovated, developed and produced at Dairy Day’s state-of-the-art facility in Karnataka
The Haldi (Turmeric) Ice Cream contains three immunity-boosting ingredients – Turmeric, Pepper, and Honey, while the Chyawanprash Ice Cream will let the consumers enjoy the richness of Amla (Gooseberry), Dates and Honey. These ingredients along with the goodness of milk to help boost your immunity.
Dairy Day is manufacturing both Turmeric and Chyawanprash ice creams without adding any artificial flavors and artificial colors.
Mr. M N Jaganath, Co-founder, Dairy Day said “Consumers are seeking out additional measures to build & strengthen their immunity. Our focus is on keeping our customers safe and healthy with our entire range of products. We are adding to our range of existing products.”
Dairy Day is the first company to turmeric and Chyawanprash in ice creams, making it convenient for consumers and their families to enjoy tasty ice cream with proven immunity boosting ingredients, he added.
The Haldi (Turmeric) and Chyawanprash Ice Creams are priced at Rs 20/- for 60ml cup and the 700ml take home pack will be offered at a special introductory price of Rs. 199/-.
These unique new flavors will be available across 30,000 plus outlets in Karnataka, Tamil Nadu, Maharashtra, Goa, Andhra Pradesh, Telangana, and Pondicherry.
Founded in 2002, Dairy Day manufactures and supplies 150 products in over 30 flavors. Promoted by Mr. M N Jaganath, Mr. A Balaraju, and their colleagues, the company has two state-of-the-art manufacturing units in Karnataka, spread over 2 lakh square feet.
