“We help business ideas grow into saleable brands”: Franchise Group CEO Pasricha

INFODEA CORRESPONDENT

One of the big challenges that confronts the start up entrepreneurs is taking their idea and brands across India as they lack in resources – financial as also specifically trained human resources who are focused on brand building that helps the businesses grow.

This here Franchise Group claims to be the answer to all such investors – individuals or small start up operations that want to take their operations to the next level.

Working with many local, national, and international brands, the group claims to have enabled its clients accomplish multi-dimensional development. More important, the group helps the entrepreneurs equip themselves with the knowledge and knowhow to build their brands.

The client list comprises entities from various sector, from F & B, electronics, automotive, garments, hospitality.

“We help our clients increase the value of their businesses and lives,” said Maninder Singh Pasricha, founder, The Franchise Group.

In a press statement, he said that the secret behind their success in making the businesses of their clients successful was their straight forward approach and simplicity of communications, internal and external to ensure that their working is professional and growth oriented.

The group, he said, worked with individual investors as well as different brands. “We have great tie ups with many small and big brands. We do strive hard to onboard start ups and new brands who want to expand their brand in any region or across PAN India.”

The idea belongs to the entrepreneur, but we pitch in with brand building as well as marketing, Mr Pasricha said.

Among the brands built by the Franchise Group are ‘World of Waffles’ (from 1 store to 36 stores PAN India, including 5 stores in Nepal), Ministry of Eggs with 6 stores including one in Australia, Bombay Churros has opened five stores in Maharashtra. In other non-food category, we helped franchises to grow business in Internet Service, Fuel, Apparels, Pharma, and others.