Baba Ramdev’s Patanjali to launch swadeshi only E-commerce platform

Dharshana Kathiresan, INN/Chennai, @Infodeaofficial

The Baba Ramdev-led Patanjali Ayurved is in the process of launching an e-commerce marketplace to sell made in India products and swadeshi solutions.

This development comes just after PM Narendra Modi urged citizens to endorse and buy local products.

The platform, OrderMe, will sell Patanjali’s ayurvedic products and will connect the customers to the neighborhood stores selling Indian products.

This site will offer more than 800 Patanjali products and also the orders will be home delivered free of cost within a very short duration.

Patanjali Ayurved, a ₹3,000 crore FMCG brand is owned by the Indian yoga guru Baba Ramdev and his disciple Acharya Balkrishna, who is also the Managing Director and Chief Executive Officer of the company.

Balkrishna confirmed that this is an effort to supply swadeshi items in response to PM’s “vocal for local” call. According to a Times Now report, he has said, “OrderMe will only supply and endorse swadeshi products.

It is Patanjali’s effort to contribute to our long-standing swadeshi movement by connecting all the local retailers and small shop owners so that those selling swadeshi products can benefit from our platform. They can join the platform and the plan is to deliver their products free of cost.”

The new app for online sales has been developed at Patanjali’s information technology company, New Delhi-based Bharuwa Solutions and will be available on both Android and iOS platforms. The Patanjali CEO emphasised that in-house software is being used to manage its countrywide distribution, sale and supply of products.

Furthermore, it will offer 24X7 free medical advices to the people from around 1,500 doctors of Patanjali and yoga tutorials. The platform is expected to be launched in the next 15 days, told an Economic Times report.

Balkrishna has also added, “Micro, small and medium enterprises supplying domestic products will be encouraged to join the platform and benefit from it,” in the report.

Two years ago, Patanjali also started its ‘swadeshi’ line of clothes for sale. At that time, it had partnered with several e-commerce platforms including Paytm, Flipkart, Amazon, and 1mg to sell its products online.

The company manufactures more than 2,500 products including 45 types of cosmetic products and 30 types of food products.

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