What is it like to shop for clothes during Covid-19

Riya Yadav, INN/Gwalior, @infodeaofficial

Doesn’t shopping for Clothes and simple pleasures like browsing clothes racks, touching fabric, and trying things on seem like a distant memory?

Now that we have been under house arrest for over 90 days, cabin fever is setting in. 

The lines between day and night, work and play, downtime, and get up and get to your laptop are more blurred than ever- owing to which, the need for distraction has never been greater. 

That is why, rather than seeing shopping as something frivolous and unnecessary at this time, it can actually be a great way to keep a grip on our previous ‘normal’ routines or as a source of escapism and light relief from a dystopian reality. But what really is normal? What will Shop look like post lockdown? Would we want to risk our health to cop a new dress? 

Will it be all spaced out queues and circles drawn on floors, controlled entrances, and limits on the number of customers at any one time?

 One thing is for sure, it won’t be the leisurely shopping experience that we have been accustomed to re-evaluate their operations- keeping in mind newly formed consumer habits, the requirements for a seamless shopping experience as well as, and most importantly, keeping health and safety requirements in mind.

Studies have revealed that COVID -19 can live up to nine days on metal, glass, and garments, it is advised that they can be sanitization schedules as well as offering home shopping services to ensure that health and safety regulations are met. 

Mumbai based designer Payal Khandalwala allows you to opt for the brand ‘s recently launched virtual shopping experience, where patrons select clothing via the brand’s website and have the items delivered to their homes so they don’t have to step out. The brand that comes in and goes out.

With fine jewellry brands in her story, home visits have become the new norm.