Hair Scrunchies Are a Major Lockdown Accessories
Riya Yadav, INN/Gwalior, @infodeaoffical
First, it was tracksuits, then anything tie-dyed. Now with heatwave and monsoon frizz weather looming, hairdresser waiting lists at capacity, and a summer spent working from home on the cards, there’s a new lockdown trend on the horizon: Scrunchies.
We have all got our hair up in some sort of a bun or ponytail at home and you may as well make it cute while waiting for a hairdresser to open up.
Maybe it’s because they are purse friendly treat that doesn’t make you want to hide the package from your partner/parents. Perhaps it’s the fact that high ponytail and messy buns are the most hassle-free hairstyles to employ while running after a toddler and simultaneously chairing a video call.
Quite probably it’s because hairdresser has now been closed for months, and your hairs like ours – have developed wildlife of its own. Either way, Scrunchies have been selling like little silk and velvet hotcakes with search platform Lyst, increasing by 27% Month – on – Month.
Pinterest, too, reports that searches for the accessory are up by a whopping 6309% and we guarantee you have seen on the Instagram feed too.
Most importantly, Scrunchies are both a. fun and easy accessory that serves a dual function in your life: they are a simple way to spruce up the outfits and they keep your hair or cause it to break and fall out.
Whether you are popping to the shops going for a stroll chilling at home, Scrunchies are perfect for pulling your hair up, especially when the weather heats up and you can’t feel bothered to deal with the frizz from humidity. Because let’s be honest, not everyone is waking up and putting on a full lock for a day at the makeshift desk.
If you are, we salute you! Scrunchies are a cheerful, colorful, inexpensive way to give a little personality to your WFH look. Static fabrics are out and luxury materials like Silk and organza are in.
