Indian media reaches new heights
Media expert E M Rogers has said some time ago said that media has become powerful agents of social change and is responsible for bringing to people’s attention on modernization and social changes taking place from time to time.
S. Ganesh, INN/Chennai, @Infodeaofficial
Has great role in modernizing society
Prospects for media sector are bright in India, growth the field has witnessed is impressive. What has begun with allowing of Foreign Direct Investment during the regime of former Prime Minister Rajiv Gandhi has culminated into media being one of the largest sectors in the sub-continent.
Media currently comprises over 80000 publications in the with 80 million copies as for as print is concerned, 500 TV channels, 150 radio stations and much more. Media are big businesses in India promoting economy, business and politics in a big way.
Impressive show of this segment is not restricted to economic front alone, but has spread to the social front also. Its role in modernizing the society cannot be neglected.
Media expert E M Rogers has said some time ago said that media has become powerful agents of social change and is responsible for bringing to people’s attention on modernization and social changes taking place from time to time.
Its presence on the entertainment sector is also worth noting. Media industry in India produces all quality entertainment as it happens in any other nation across the globe.
Print media has been playing a leading role in creating people’s consciousness effectively. Today, many happenings are getting into the limelight, due to alert media, print media in particular takes the message to masses in no time. Environment for example, lot of developments in the arena have come to the notice of masses, credit for this goes to our newspapers, magazines, says Marshall McLuhan, a communication scholar.
Print media have been playing leading role in creating awareness and also they educate inform and entertain people effectively. Electronic media has a lead role in in information diffusion, education and entertainment. TV and cable are dynamic in India and support the existing system and provide room for developmental thoughts.
New media has come about in a big way and promise to liberate people from older media and aims to provide good remedies to people. The launching of internet and information high way promises to bring people closer to modern technology and aim to empower people with new facilities and infrastructures.
However, the role of media in shaping public opinion should not be considered as mere advise on according importance to issues. Media should be seen as an agency that helps people take right decisions. As more people migrate to urban parts of the country from the rural areas in near future, a greater role of media is seen. People looking forward for information to empower their lives will be more, needless to say, media will be the agency to give them the information they need.