For some different kind of music

By Neha Khanna, INN, @azaad_panchhii, Delhi ;

Popular for her ingenious mashups, Vidya Vox who has been creating successful hybrids by mixing the music of leading global artists and has nearly 300 million views on YouTube with more than 3.5 million subscribers on her Vidya Vox YouTube channel was present on November 21 in the DLF Saket Mall of Delhi. ‘Forever 21’, one of the most liked International brands from Los Angeles hosted an exclusive Meet & Greet with Vidya Vox as a part of ‘Vidya Vox Kuthu Fire Tour’ collaborated with the brand where she is performing live across six cities and will be performing in Delhi on November 25 at JLN Stadium.

At the event, there were different contests and games for the public who were there to see Vidya Vox at the mall.  Forever 21 also created a special section called the ‘Happy Queue’ where consumers were entertained with exciting giveaways and games.

In an interaction with media, the Brand Head of Forever 21 Rahul Jhamb said, “We are proud to partner with Vidya Vox and Radio Mirchi for ‘Vidya Vox Kuthu Fire Tour’. As an exciting fast-fashion brand from Los Angeles (USA), which has brought new collections in association with budding music stars like Justin Skye, Khaled etc. and music events like Coachella, this association helps us take our consumer engagement a notch higher. Forever 21 is loved worldwide by the young fashionistas, and through this event, we provide our consumers with this fantastic opportunity for meeting Vidya Vox in person. Forever 21 believes in providing endearing experiences that resonate with the young audiences and this partnership further reinforces our position as the gen-next brand. At Forever 21, we aspire to make the latest global runway trends accessible to fashion-conscious millennials by introducing new styles every week, thus ensuring that we are the most preferred fashion destination in India”.

Talking about her tour, Vidya said “I am super excited to be touring with Forever 21 Mirchi Live. It is a big shout out to my fans in Delhi; I look forward meeting you at Forever 21 store in Bangalore.  I do hope you enjoy my concert. I’m truly grateful for your support so far.”

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