Lavazza Group’s Fresh & Honest launches brand “Suprabha”, a chain of coffee shops
Chennai, India, 8th July, 2021: Fresh and Honest, a 100% owned subsidiary of the Lavazza Group–the Italian brand that is among the world’s leading coffee roasters–has announced the launch of its affordable chain of coffee shops – Suprabha today. Primarily catering to families and individuals who love affordable yet hygienic coffee shops and are always on the move, this new coffee chain is looking to create access to a wholesome experience. The very first Suprabha coffee shop located at Kodambakkam in Chennai was inaugurated on 7th July 2021 by Thiru S.M. Nasar who is the Minister for Milk & Dairy of Development Government of Tamil Nadu. Suprabha is looking to expand PAN India across cities and towns by 2022.
This move by Fresh & Honest comes at a time where the age-old notion that cafes are primarily meant for younger generations still continues to prevail. Suprabha’s stores in various formats will be a space inspired by the South Indian traditional art form – kolam, for family members to bond over a fresh cup of coffee in a traditional setting. Moreover, with its coffee 100% sourced in South India and manufactured in Sri City AP manufacturing plant by Fresh & Honest, the brand will have a specially curated menu with delicacies that can be paired well with coffee.
Commenting on the launch, Jai Ganesh Ramnath, Managing Director, Lavazza India said, “ in the Business of Coffee, it is important that we give our consumers an end-to-end experience while they have their most sought after caffeine fix. Suprabha is a perfect blend of tradition and science where the essence of the perfectly brewed decoction when combined with milk releases an aroma that makes it all an unforgettable experience, making every sip delectable. This experience is accompanied by delicacies that have been carefully selected by the team at Fresh & Honest, ensuring that it is done the right way.
“Further, it is our endeavour to create a fraternity of franchise owners who can join the Suprabha family and take this experience to more families across the country. As a pioneer in the coffee industry for around 25 years and backed by the best resources in the bean-to-cup journey, we will be providing extensive brand, training and operational support to our partners. Our aim is to have a network of over 100 stores across the country in the next 2 years with a predominant focus in south India”, he added.
Fresh & Honest Suprabha will follow a franchise business model, targeting to become one of the fastest growing coffee chains in the country.
About Lavazza India
Lavazza entered India by acquiring Fresh & Honest Café Limited, India’s leading coffee, vending and retailing company in 2007. Luigi Lavazza S.p.A., with its origins back in 1895, is an international coffee powerhouse, synonymous with all things Italian – creativity, art, passion and of course espresso coffee. The brand is one of the most important coffee roasters in the world – in-Home and Away-from-Home sectors (Foodservice, Vending and Cafes). Today it has consolidated its presence in the retail branded coffee, café products as well as in the coffee machines segment and has become a leading player in the country.