Day of the startups, products launched

S Vishnu Sharmaa, INN/Chennai, @Svs037

Indian Institute of Technology, Madras (IIT-M) is always a hub of activity. This has come true once again when Entrepreneurship Summit 2020 was held on its premises recently. The highlight of the summit was the programme ‘Lauchpad’ which witnessed startup companies unveiling their products.

Launchpad saw four startups launching their cutting-edge products in front of investors and other participants at Kendriya Vidyalaya Ground located on IIT-M premises.

The summit was organised by Entrepreneurship Cell (E-Cell) of IIT-M and it was focused on inculcating entrepreneurship among the youngsters. The most crucial phase for a startup is its launch.

This is the phase when a startup is ready to hit the market with its full potential. The goal of Launchpad is to create an exciting environment where potential startups with matchless potential can launch their products, share and network, discover and develop new skills, and gather inspiration to advance to the next stage of their entrepreneurial journey.

Pristin Energia, YNOS, CosX and Rajlee Electronics And Innovations Pvt. Ltd. were the startups which launched their products. Pristine Energia is a pre-incubated startup at IIT Madras. It is working towards developing technologies to address the void in the field of combustion and gasification. Pyrolysis, thereby, is creating a sustainable ecosystem around those businesses by offering economic and energy security.

It is the Winner of Carbon Zero Challenge 2019 (an all India energy and environmental innovation and entrepreneurship contest) of the 996 participating teams. It is also voted as a ‘Socially Relevant Project’ by IIT Madras Alumni Association. Syed Mughees Ali, founder of Pristine Energia, said ‘We, Pristine Energia, provide pollution-free scalable technology for producing activated carbon from coconut shells at 30-40% less price.’

Rajlee Electronics And Innovations Pvt. Ltd. started in 2018 as a service provider where they provided software-related solutions like web designing, app development and digital marketing.

The startup launched its product named Knowledge Management System (KMS) mission that is set to become the recognized leader in its target market for providing an outstanding selection of premium, customized study material
and teaching platforms for universities and colleges with the help of mobile app and website.

COSX is a tech startup, with offices in Singapore & India, which enables AI-driven futuristic cloud technology products and solutions designed to solve real-world problems for business and personal needs. They launched three products namely GIGXAPP, an instant hiring marketplace for job-ready talent to hire or get hired in 1 to 9 days, OFFICIALLY SINGLES.COM, a virtual relationship app for professional singles for dating and matrimony and X-BILLS, a free and exclusive mobile expense tracking apps for smart tracking of all your bills and receipts instantly.

YNOS, a startup incubated by IIT Madras Incubation Cell aims to harness the power of modern data analytics and machine learning technologies to benefit early-stage entrepreneurs, innovators, incubators and investors. They launched their product ‘Insight’ that provides critical insights into the startup landscape.

Professor Mr. Thillai Rajan, founder of YNOS, said Insight 2.0 is an innovative business intelligence tool from YNOS Venture Engine that helps early-stage entrepreneurs to get a comprehensive overview of the Startup landscape. The tool provides critical insights to the entrepreneur for strategic decision making, he said.

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